2025 was all about authentic storytelling, community-driven culture, and rapid shifts in how Gen Z and beyond consume content. This year saw trends move faster than ever, micro and emerging influencers rise to real influence, and digital communities flexing their power in brand building.
@duolingo on tiktok.
Combining culture with marketing.
Trends moved faster than ever. What was viral one week felt outdated the next, pushing brands to jump onto trends quickly.
By embracing absurd, entertaining content and trend-based creativity, Duolingo not only boosted brand awareness but also strengthened community engagement and kept its name in social conversations well beyond language lessons.
More importantly, brands focused on combining culture with their identity. Take Duolingo for example, a brand notorious for their engaging marketing with their Gen-Z audience. They combined one of the highest-streamed TV shows in 2025, with their brand to highlight their lovable, yet intimidating, mascot, Duo.
The power of the collage.
In 2025, collages on Pinterest are all about having fun and showing personality. People are loving aesthetic pictures, layered photos, mixed textures, and simple cut-and-paste–style designs that feel creative but not over-polished. Pinterest is full of inspiration for vision boards, digital collages, and scrapbook-style layouts, making it easy to capture vibes, goals, or moods in one place.
Overall, collage trends are leaning more casual, expressive, and personal.
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