We are a youth culture–led agency focused on understanding how young people organize, communicate, and create meaning online. Instead of relying on surface-level trends or demographics, we analyze digital communities, subcultures, social norms, and platform-specific cultures to help brands engage youth in ways that feel native, relevant, and culturally aligned. Our work sits at the intersection of sociology, culture, and social media.
We help brands define their role within youth culture — whether that means leading, supporting, or staying peripheral. Not every brand should speak loudly; sometimes cultural relevance comes from restraint.
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